RSS
Subscribe to this site's RSS feed.
Monthly Archives: November 2010
SELECTING COTTON
Although many brands still use this prominently in their marketing, the reality is that single origin cotton is no longer a selling point. By mixing raw materials spinners and weavers can obtain greater consistency in performance, dyeing, finishing and price. Continue reading
TWISTING THE TRUTH ON THREAD COUNT
Have you ever wondered what’s in your 400 thread count sheets? Or why your 350 thread count sheets feel coarser than those with a lower thread count? CHOICE has discovered this popular marketing term carries little credibility, since canny manufacturers effectively “double count” the threads to claim a premium product. Continue reading