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	<title>Secret River</title>
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	<description>Simple Australian Style Bed Linen and Accessories</description>
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		<title>Spinning a New Kind of Yarn</title>
		<link>http://www.secretriver.com/2010/12/05/spinning-a-new-kind-of-yarn/</link>
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		<pubDate>Sun, 05 Dec 2010 07:00:43 +0000</pubDate>
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		<description><![CDATA[Secret River was founded by Mike Hall, who worked as a freelance correspondent in Africa, India and the UK before moving into finance journalism and joining Bloomberg News in Sydney, Mumbai and Singapore as an editor and bureau chief. Click &#8230; <a href="http://www.secretriver.com/2010/12/05/spinning-a-new-kind-of-yarn/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>SELECTING COTTON</title>
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		<pubDate>Thu, 11 Nov 2010 23:27:12 +0000</pubDate>
		<dc:creator>secretriver</dc:creator>
				<category><![CDATA[Ethics & Quality]]></category>
		<category><![CDATA[cotton farming]]></category>
		<category><![CDATA[linen marketing]]></category>
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		<description><![CDATA[Although many brands still use this prominently in their marketing, the reality is that single origin cotton is no longer a selling point. By mixing raw materials spinners and weavers can obtain greater consistency in performance, dyeing, finishing and price. <a href="http://www.secretriver.com/2010/11/12/selecting-cotton/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>TWISTING THE TRUTH ON THREAD COUNT</title>
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		<comments>http://www.secretriver.com/2010/11/09/twisting-the-truth-on-thread-count-choice-magazine-feb-2009/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 04:33:03 +0000</pubDate>
		<dc:creator>secretriver</dc:creator>
				<category><![CDATA[Ethics & Quality]]></category>
		<category><![CDATA[LInen]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Thread Count]]></category>

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		<description><![CDATA[Have you ever wondered what’s in your 400 thread count sheets? Or why your 350 thread count sheets feel coarser than those with a lower thread count? CHOICE has discovered this popular marketing term carries little credibility, since canny manufacturers effectively “double count” the threads to claim a premium product. <a href="http://www.secretriver.com/2010/11/09/twisting-the-truth-on-thread-count-choice-magazine-feb-2009/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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